VYRDICT NEWS / FOOD × FASHION
Your Pepsi is better dressed than you.
OFF SEASON’s puffer jackets have a very small new wearer. Pepsi’s miniature NFL can jackets turn a drink holder into fan merch—with tiny sleeves and a proper zip.
A puffer. For your Pepsi.
The partnership takes the recognisable shape of an OFF SEASON jacket and scales it down for a 12-ounce can. There are 15 NFL team designs, from Buffalo Bills blue to San Francisco 49ers red.
The little details do the work.
The working front zip, miniature sleeves and team branding make the silhouette immediately legible. You see a jacket first, a can holder second. That small visual surprise is the campaign’s most interesting feature.
THE VYRDICT TAKE
The jacket is the joke. The team is the personal part. A recognisable object becomes more specific when it wears your colours—and a familiar drink becomes something worth showing.
For Pepsi, our read is that the accessory creates another place in the game-day ritual. For OFF SEASON, it is a playful extension of its jacket identity. That is the creative idea; the novelty alone tells us little about durability or how useful the holder is.
How do you get one?
The advertised route is a U.S. sweepstakes, with daily entries through November 30, 2026. No purchase is necessary. Entrants must be legal residents of the 50 United States or D.C., aged 18 or older—19 in Alabama and Nebraska. The official rules apply.
Canadian readers: that advertised giveaway does not include Canada. Check the official campaign page for current entry details and availability.
Cute, clever—or completely unnecessary?
Either way, the tiny coat gives an ordinary can a very specific fan identity. Which team gets yours?
Sources + image credits
Official Pepsi × OFF SEASON campaign and rules · Allrecipes reporting, October 15.
Campaign photographs: Pepsi × OFF SEASON. Details checked October 15, 2026. Interpretations labelled “The Vyrdict Take” are our editorial analysis.