Not all buzz is worth following.
We look beyond the hype to understand what an emerging trend could actually mean for a brand.
How we score opportunities.
VYRDICT’s product ratings help people decide whether viral products are worth it. The framework below assesses opportunities for VYRDICT Studio campaigns.
We consider five dimensions, each worth up to 20 points. Together they form an illustrative opportunity score out of 100, helping us decide when to act, adapt, keep watching—or pass.
Five focused questions.
One clearer decision, out of 100.
Buzz
Is attention growing, spreading and attracting meaningful engagement?
Brand fit
Does the moment genuinely belong in your brand's world and connect with your audience?
Staying power
Is there a reason this could matter beyond the first viral spike?
Creator potential
Could the right creators turn the trend into an interesting, believable story?
Buying intent
Is there evidence that people's interest might turn into shopping or another valuable action?
What happens next?
GO
Promising enough for a focused test.
ADAPT
Refine the weaker areas, then test.
WATCH
Gather more evidence before moving.
PASS
Put your energy elsewhere for now.
These are VYRDICT's editorial assessment categories—not a standardized market metric. Scores depend on the available evidence and are not predictions of virality, sales or campaign performance. Brand collaborations do not influence VYRDICT’s product ratings or guarantee a product review.
The point isn't chasing everything viral. It's knowing which opportunities deserve your resources—and what to do with them.